Kritika Madan, since a very young age, has been very passionate about fashion and it’s multifaceted outlook. The idea of studying fashion became clearer over the years, which eventually led her to pursue her passion for fashion at Raffles Design Institute, Singapore. The holistic environment intrigued her interest even further where she stared conceptualizing designs and experimenting from inspirations that surrounded her, from numbers to nature, and portraying them into her designs through fabric manipulation and silhouettes.

Having experienced the fashion industry for over 2 years, Kritika felt that she had the drive and passion to start conceptualising her own designs and making them turn to reality. This is where the journey to Kritika Madan Label began, where quality and attention to detail were the most integral part of the brand. She strongly believes that a good quality product is when the “inside is as good as the outside.”

“Fashion to me is how an individual brings out their personal style and identity through the clothes. It’s not just about how good a person looks, but also how good a person feels”